YouTube Launches Kid-Friendly Mobile-First App "YouTube Kids" In India.
In today's world, where technology is everything, we can get whatever information we need.For the children of today too, technology is just as important and needed. In fact schools too encourage the use of technology for their students. To help children to further enhance their knowledge Youtube has launched a children-centric video app called “YouTube Kids”. Kids can find a huge collection of online videos on this app on topics of their interest.
“Malik Ducard, YouTube’s Global Head of Family and Learning said, “YouTube Kids comes to India at a great time for millions of Indian families, as it provides children access to content that will enrich thier lives and create new opportunities for learning.India already has a very diverse and rapidly-growing creator base for kids and learning, with content in this category growing 100 per cent year over year,” Ducard added.
The app is voice search enabled which further helps children to find and navigate through scores of videos even if they are unable to spell or type a word correctly. The large images, bold and colourful designs and icons makes it easier for the children to find and navigate through videos like “Little Krishna” or one of the popular videos from “ChuChuTV”.
Aman Dayal, Content Partnership Manager YouTube Kids and Learning, India and South East Asia said, "Indian kids are consuming the content from local as well as international creators. Indian creators are exporting large amount of content as well. There is a uniformity in the consumption as a lot of content created in India is watched outside and a lot of content created outside is consumed in India.”
Many well-known learning shows will be adding their content to YouTube Kids. Namely, “ChuChuTV”, Kids TV”, a new season of “Cat and Keet", a well-known chase comedy show by Toonz Animation, the “Gummy Bear” song in Hindi and a new season of “Appu - The Yogic Elephant”.
The service allows parents to keep an eye on the content the kids watch. They have an option to broaden or restrict their kids search by choosing the option of turning "on" or "off". Also, parents can also limit their kids’ screen time by setting a built-in timer and they can also put in password, restrict certain content and access settings in the app.
The YouTube Kids content can also be watched on big screen using Google Chromecast, Apple TV, game consoles or a smart TV. The app is available on Google Play and App Store from Wednesday.