As per the latest numbers released by market research firm Strategy Analytics, Android's global smartphone market share in Q3 2016 has increased to around 88%, from the 84.1% reported in the same period last year.
On the other hand, Apple's iOS market share is down to 12.1% from the 13.6% share it claimed in Q3 last year. The shipments of Android phones too saw an year over year (YoY) growth of 10.3%, whereas iOS saw a downfall of 5.2%.
Neil Mawston, Executive Director at Strategy Analytics said, "Android’s gain came at the expense of every major rival platform. Apple iOS lost ground to Android and dipped to 12 percent share worldwide in Q3 2016, due to a lackluster performance in China and Africa."
He further added, "BlackBerry and Microsoft Windows Phone have all but disappeared due to strategic shifts, while Tizen and other emerging platforms softened as a result of limited product portfolios and modest developer support."